Above: 'Epella' - Trapeze Dress - £149
British brand Ted Baker began life in 1988 with one store in Glasgow specialising in men's shirts. With a limited budget, the brand relied on word-of-mouth publicity rather than big advertising campaigns, which soon paid off as Ted Baker opened more branches in 1990 and stepped into the world of women's wear in 1995.
Occupying the high-end of the highstreet, Ted Baker is one of those shops I don't go in that often, but when I do I fall in love all over again with the quirky prints and quality finish of the items. When I saw the gorgeous Trapeze Dress on the Ted Baker website I was inspired to have a good root around and pick out some other such gems from the current collection to share with you. I have to say, I'd quite happily be the owner of all of these pieces if I had a lottery-winner's budget! The French Bulldog blouse with its contrast, peter-pan collar is so cute, as are the little matinee purses - the detail and finish of them making them more than worth the price tag. And as for the swimsuit? I love the flattering cut, the nature print - it's just perfect!
If it's been a while since you had a browse in Ted Baker, then why not pay a visit this season? I know I will be!
Let Lily Know: What's your favourite item from these picks? What do you think of Ted Baker in general?