Lego: Goes Large
Surely the kid inside all of us loves a bit of Lego now and then? Well these campaign mock ups by the Access Agency are right up me and my inner-kid’s street (hmm, that made sense in my head). In fact for many creatives it’s not just the inner child that loves Lego, but the outer adult too, with Lego being used to create incredible animations, accessories and campaigns.
The Access Agency says: “In our version of street-level Lego promotion, we envision building massive Lego sculptures — creations so big that they cannot go unnoticed. Lego is a brand that can get away with this kind of in-your-face stunt as the goodwill and positive attitudes allow consumers to see it all in a fun light.”
Have to say I agree. I’d love to see a giant Lego man completed by Arc de Triomphe legs, or a Lego Darth Vader using his lightsaber as a car park barrier. Brilliant!
Found via The Cool Hunter